Why Disruptive Eating


The US has 5% of the world population but we are consuming 52% of the world medicines. Why?

The US has 70% overweight prevalence including 40% obesity. Why?

The per person per day meat consumption in the US is 330 gms as compared to 220 gms for Europe and 13 gms for India. Why?

The global obesity report 2016 ~ What chance does the United States have to stop the rise of obesity by 2025? Zero, the study says. Why?


Disruptive Eating for Prevention:


There are so many Whys. We are in 'Cure' mode and to make switch to 'Prevention', you may agree that we need to disrupt the way we eat or drink, hence the Disruptive Eating. We rely on three things:

  1. Start eating ‘Whole grain’ – 40% Americans don’t eat whole grain at all and who eats is not even 15% of those recommended, see link below:


First thing first, white breads and white rice are not whole grain. But the bigger problem is we eat so much white breads that whole wheat breads are costlier than white breads. Watch out for the glycemic index of food items you eat.

  1. You don’t need ‘Meat for Protein’ - Focus on plant proteins like lentils, Nutrigget, tofu (both made from soyabean) and other legumes which has more or equal protein with much less fat at far less price. It would make you less happier if you see the water foot-prints of food we eat mostly, see link below.
  2. https://www.latimes.com/food/dailydish/la-dd-gallons-of-water-to-make-a-burger-20140124-story.html

  3. Acidic foods vs Alkaline foods - Go for 20:80 - Why? Because our blood has pH just above 7, a bit alkaline and the stomach acid has pH of 3.5. If you see the chart in the link below, its not brainer why we should go for 20:80.But the challenge is 75% of space in the grocery stores carry shelf-stable items at ambient temperature and by stipulation majority of them have pH <4.6, called acidic foods, to control pathogens.The rest have been cooked to 250 F for 3 minutes to kill pathogens. In both cases, the foods lose original flavor, taste and nutrients.
  4. http://greenopedia.com/alkaline-acid-food-chart/


Curry makes 'Prevention' easier & tastier:


  • So it boils down to eating more whole grain and vegetables for 'Prevention.' Not an easy task if you think of McDonalds of the world don't offer even whole wheat breads or one option of veggie burger out of 20 meat options. Or salads or boiled broccoli are only options to eat vegetarian.

    • You have an option now if our HPPed Curry is sitting in your refrigerator. High Pressure Pasteurization (HPP) is the only cold pasteurization technique which extends the shelf-life of food without using any preservatives or extra heating. You can add Curry to your salad or steamed broccoli to make it much tastier.Or if you are ready to spend 10 minutes in your kitchen, make an entree with nutrigget, tofu, vegetables and eat with rice, noodles, pasta or breads for your lunch or dinner. Much tastier, healthier and affordable than your tacos, burgers or pizzas.

      • The Curry makes the food tastier because it uses 200 ingredients or spices out of 381 known so far. And yes Spices like Turmeric, Cumin or Fenugreek don't make Indian food Spicy, Chili does as in any other cuisine.Also all spices are boiled at 100 C and Turmeric has 12 times more bio-availability. We give you freedom to choose your Spice (chili) level. People since time immemorial used to tarvel to India for its Spices. Here we are bringing the same spices in 'ready to use' liquid form to your dining table. Please read the scientific explanation~


        If someone agrees that eating more plant proteins, more whole grain, more vegetables, less meat are the ingredients of the healthy and affordable eating, go for Curry and Indian or Asian style of eating. Curry is the soul of Indian cuisine and Turmeric is the soul of Curry among all other spices. 2 data points for proof:

        1. The obesity rate for the Asians including Indians in the US is 12% as compared to 40% for the general population. Our food and eating style does play the main role as you won't find many Asians or Indians at Planet Fitness or Gyms.
        2. India has 500 million vegetarians, 42% of its population and 75% of total vegetarians in the world. The credit goes to our ‘Curry’, period. The US has only 10% vegetarians and China has 5%.


        Each of us can change the world


        First, the health equality is the key to fight the income and educational inequality – 3 components of the social inequality. The obesity and overweight prevalence does impact the quality of life.

        Second, if you #EatRight, you make #EatingHealthyCheaper for your community. The whole wheat breads are perfect example.

        Third, 64% of the world agriculture land is used for animals’ feed, not sustainable. The less meat consumption is the way to go and the Curry makes vegetarian eating easier and tastier.

        Fourth, HPP is the future of food as it could save billion dollars of food waste. Start eating HPPed food and become part of fight against global hunger and poverty.

        And at last but not the least.

        If 100 million people in the US skip meat one day per week, total savings of meat would be whopping 3.6 billion pound a year. The meat consumption alone accounts for 21% of the greenhouse gases, more than that emitted by all modes of transportation from the aero-planes to the motor-bikes.

        Please visit our website www.CurryFresh.us  and Twitter handle at http://twitter.com/CurryFreshUSA to get a feel of our concept.